The Wal-Mart of Information
Newspapers still have valuable brands in their markets to leverage additional revenue opportunities. However, unlike others who argue the way to attract and keep readers is by improving and investing in journalism, I think that newspapers must broaden their content offerings outside of traditional features. Expand to include reference works and serialize fiction, non-fiction, and comic books and put the content online if it cannot accomodate print. Give readers a reason to frequent the site beyond today's headlines which are being co-oped by portals and aggregators like Yahoo and Google. In short, make newspaper sites the local Wal-Mart of information.